“Paywall: The Business of Scholarship, produced by Jason Schmitt, provides focus on the need for open access to research and science, questions the rationale behind the $25.2 billion a year that flows into for-profit academic publishers, examines the 35-40% profit margin associated with the top academic publisher Elsevier and looks at how that profit margin is often greater than some of the most profitable tech companies like Apple, Facebook and Google.”
Now freely available on Vimeo.
Authors Rights and Open Access Publishing
Whether you choose to focus on authors rights or research impact in your marketing materials, these workshops let faculty know what to look for when signing a copyright transfer agreement and empower them to negotiate their contract or work with a publisher that allows them to keep their copyright. Encourage faculty to exercise their rights and increase the impact of their work by self-depositing their research in CUNY Academic Works.
Creative Commons Workshop
Reuse is key to open content in all of its forms. Let faculty know why two Cs are greater than one through a workshop on creative commons licensing and its relationship to copyright law.
CUNY Academic Works Upload Party
Offered as a workshop or drop-in hours, facilitate faculty submission to CUNY Academic Works by holding an upload party. Briefly introduce faculty to CUNY's open access institutional repository, show them how to submit content, and discuss the range of content they can submit. Be prepared to answer questions as faculty create an account and start uploading their work! Refreshments are encouraged in order to add to a festive feel.
Open Access Roundtable
Create a space for members of your community to learn about open access through an open discussion. Offer a brief introduction to open access and the open access movement, and then ask questions that get faculty to talk about their experiences with you and with each other. Consider offering or encouraging members to bring their lunch. Come prepared to bust myths and to listen to faculty need.
Sometimes the best way to let people know about open access is through one-on-one conversation. Set-up a table in a high traffic area of your campus and start talking to members of your community about open access and CUNY's new open access institutional repository. Have handouts ready, and read through the talking points and myth busters available in this guide.
Want to keep the conversation going? Ask members of your community to sign a pledge in support of open access at your institution.This can be done on paper or online, but be sure to capture their department and email. Check out BMCC's TeamOpen initiative for a great example.
Now it's time to get the word out! In addition to marketing on your campus, let your colleagues in open access know your plans.